My favorite pieces and the stories behind them.
Client / CLEAR Ultra Shea
Media / Digital, Social, Sampling
Challenge / Increase trial and brand advocacy among AA consumers, on a shoestring budget
Idea / Issue two hair challenges on social for 5,000 highly-engaged curlBox subscribers
Results
20,000 full-size samples distributed
250,000+ impressions on Twitter
29,000 hashtag mentions
CLEAR Ultra Shea takes over the January 2014 curlBox.
Subscribers receive full-size samples
and a branded CLEAR Ultra Shea brochure.
curlBox announces the partnership via an email blast.
Bloggers promote the challenges on social.
curlBox followers share their "wash day" photos to #CLEARNew You.
And...they loved it!