My favorite pieces and the stories behind them.

 

 

Client / Degree Men
Media / Digital, Consumer Promotion
Challenge / Leverage a partnership with the NCAAand trip to the Final Four
Idea / Place the greatest NCAA Final Four games of all time head-to-head in a bracket challenge

 
Fans upload their photos for a chance to appear in her stage backdrop.r

Fans upload their photos for a chance to appear in her stage backdrop.r

 
 
Once uploaded, fans can browse the photo gallery view content about Ciara's preparation for the performance they may join.

Once uploaded, fans can browse the photo gallery view content about Ciara's preparation for the performance they may join.

 
 

Uploaded photos were aggregated and placed into a video displayed played during her show. After the performance, participants for sent a personalized link to view their "appearance" on stage.