My favorite pieces and the stories behind them.
Client / McDonald’s Buffalo Ranch Sauce
Media / Paid Social
Challenge / Launch a Limited Time Only (LTO) western-inspired sauce to the African-American Consumer Market (AACM)
Idea / Give a nod to the line dance that took over Black culture in 2025
Following the success of Gold Sauce, McDonald’s gave its fans a creamy and tangy reason to try its premium chicken. Luckily, western Americana was having an extended moment within Black culture.
With the lingering effects of Beyonce’s Cowboy Carter album, the AACM was still craving cowboy boots, fringe and line dances. So, we served up a social asset featuring the must-have accessory of the year: a clacking fan.