Launching a new business takes chutzpah. Launching a new business during the first few months of a global pandemic, in a field you’ve only admired from afar takes… next-level insanity.

So, how do you build buzz for a business the world just coming to know it needs? You enlist The DEI strategy of Julius Dunn, II and the cinematic imagery of Derrick Davis. You craft copy that captures what everyone is feeling, but no one is saying. Then, you lay your own scratch track and call in a favor from an amazing sound engineer. And, in doing so your old career helps launch your new one.