My favorite pieces and the stories behind them.
Client / The Cove
Media / Digital, Interactive OOH, Print, Asset Library
Challenge / Highlight the boutique luxury of a sister property overshadowed by The Atlantis
Idea / Celebrate the true Bahamian spirit which only comes alive at The Cove
After a multi-million dollar renovation, The Cove needed a modern campaign that would set it apart from its more famous sibling, The Atlantis. The brief placed the spotlight on the luxe accommodations and smaller footprint. But, our team took it further and decided to feature its design inspiration pulled from the beauty of Paradise Island and the rich history of the culture.
Each layout featured a handmade collage, making a visit to The Cove feel both personal and limitless. As animated, digital banners the campaign gave highly-targeted, luxury travelers new motivation to visit Paradise Island, without cannibalizing Atlantis sales.
Digital
OOH
Interactive billboards were placed at airports with easy access to the Bahamas. At the kiosk, visitors could touch an image and learn more about Bahamian culture.
Print
To fulfill a special buy in DuJour magazine, the campaign expanded further to feature more images from the asset library which we curated and created for our brand partners.
Asset Library
These are some selects of the images from the curated collection created for our brand partners to use in support of the campaign in their channels.
